Mark Shapiro Discusses WWE and Netflix Partnership Development

During the recent discussion, Mark Shapiro, the Chief Operating Officer of TKO Group Holdings, delved into the intricacies of the collaboration between WWE and Netflix that resulted in “WWE Raw” making its way to Netflix in January 2025. The process was complex and began with the proposal of adding “NXT” to Netflix, eventually expanding to encompass “Raw” and other WWE properties on a global scale. Despite facing challenging negotiations, both parties were able to reach a beneficial agreement. While WWE has concluded its media rights discussions, the current status of AEW’s talks with Warner Bros. Discovery remains uncertain. There is ongoing speculation surrounding the AEW’s media rights, with additional complexity arising from legal actions taken by Warner Bros. Discovery in response to the NBA’s recent media rights deal with Amazon Prime.