With the aim of creating an extraordinary UFC event at Sphere in Las Vegas, Dana White set out to make it a spectacle like no other. Sphere, known for hosting concerts and special events, provided the perfect setting for White to innovate the sports experience with state-of-the-art technology. Teaming up with live production experts such as Emmy award winner Glenn Weiss and members of Taylor Swift’s team, the UFC invested over $20 million to craft a truly unique event for UFC 306.
Confronted with the task of transforming the venue for a live sports event, the UFC’s production crew worked diligently to bring Sphere’s distinct visuals to life for both the live audience and TV viewers. By incorporating short films that showcase the history of combat sports in Mexico between fights, UFC 306 aims to offer fans an immersive and unforgettable experience.
Collaborating closely with ESPN, the UFC prioritized delivering a flawless live and televised show, striving to meet the high expectations that surrounded Sphere. As the venue itself became a central element of the event, both entities pushed boundaries to live up to White’s grand vision. With UFC 306 on the horizon, the focus remains on delivering a show that will mesmerize audiences and establish a new benchmark for combat sports entertainment.
