Bose Returns As Official Sound Partner of the PFL, Spanning 2024 and 2025 Global League Seasons
2024 PFL Flyweight Championship Contender Dakota Ditcheva To Serve as Bose Partner
NEW YORK (November 25, 2024) – The Professional Fighters League (PFL), the fastest-growing and most innovative sports league, today announced a renewed partnership with Bose, a world-renowned premium audio brand, as the official sound partner of the PFL for both the 2024 and 2025 Global Seasons.
Through the partnership, the PFL and Bose are connecting their two communities, bringing the power of sound to athletes and fans to truly inspire performance.
Bose and PFL will be hosting a special musical performance by multi-platinum Canadian rapper and record producer Nav at the 2024 PFL Championships on Nov. 29, which will feature two songs from the chart-topping artist.
Bose will also partner with PFL Women’s Flyweight star and No. 1 contender, Dakota Ditcheva starting this season. The undefeated Ditcheva will compete against Taila Santos in Riyadh, Saudi Arabia for the right to become the 2024 Women’s Flyweight Champion.
“The PFL is pleased to have Bose return as the official sound partner for another two seasons,” said PFL CCO Bryan Calka. “Like the PFL, Bose provides a premium experience to consumers around the world.”
The 2024 PFL Championships are available live on ESPN+ in the U.S. and via DAZN in Canada, Europe, and additional premium sports platforms internationally.
PFL is the only organization in MMA with the sports-season format, where individual fighters compete in a Regular Season, Playoffs, and Championship each year. The combined roster of PFL and Bellator boasts 30% of its fighters independently world-ranked in the top 25 of their respective weight class. PFL has an expansive global vision for the sport and is building the “Champions League of MMA” with PFL Europe, PFL MENA, and more international leagues in development. PFL leads in technology and innovation, with its proprietary PFL SmartCage, powering fight analytics, real-time betting, AI scoring, and a next-generation viewing experience.
ABOUT PROFESSIONAL FIGHTERS LEAGUE
Professional Fighters League (PFL) is a global powerhouse in MMA and the fastest-growing sports league worldwide. PFL has five live fight franchises, offering year-round content: PFL League Season, PFL PPV Super Fights, PFL Challenger Series, PFL International Leagues, and Bellator. Founded in 2018, PFL is backed by major blue-chip investors including SURJ, Ares, Knighthead, Luxor Capital, Waverley Capital, Elysian Park Ventures, and numerous NBA, MLB, NHL, and MLS team owners. MMA is the growth sport business of this decade, with 650 million fans worldwide, the youngest audience demographic, and true global revenue streams.
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ABOUT BOSE CORPORATION
Bose is world-renowned for its premium audio solutions for the home, on the go, and in the car. Since its founding in 1964 by Dr. Amar Bose, the company has been dedicated to delivering amazing sound experiences through innovation. And its passionate employees — engineers, researchers, music fanatics, and dreamers — have remained committed to the belief that sound is the most powerful force on earth; its ability to transform, transport, and make us feel alive. For 60 years, this belief has driven us to create products that have become iconic, changing the way people listen to music.
ABOUT NAV
Navraj Singh Goraya, known to the world as NAV, is a Canadian-grown musician. He joined the ranks at XO, with The Weeknd as its figurehead, becoming XO Records’ first official signee in 2016 and since has garnered 9 Billion Global streams, 11 Million RIAA-certified digital units, 4 RIAA Gold albums, and 11 Hot 100 Hits. The critically lauded rapper and producer announced his upcoming album OMW2 REXDALE in front of 20,000 people at Coachella’s Sahara stage, later making it official with an album trailer packed with teasers of featured artists. The album is due to arrive soon. His last album, Demons Protected By Angels, released in September of 2022 debuted at #1 on the Billboard R&B/Hip Hop and Rap charts with over 275 million streams globally, marking it Nav’s third #1 album, and fifth consecutive top 10 album in the US. He has reached the #1 Billboard Top 200 spot twice with other #1 albums, Bad Habits (2019) and Good Intentions (2020).
