Former UFC bantamweight champion Sean O’Malley is committed to making sacrifices and lifestyle changes in his quest to reclaim his position at the top of the sport. One significant alteration he has made is reducing his engagement with social media.
O’Malley boasts a large following across various social media platforms, contributing to his status as one of the most recognizable fighters in the UFC. His coach, Tim Welch, believes that stepping back from social media is essential for O’Malley to achieve his ambitions.
“He’s worked so hard for years on these socials and you’d be surprised by the amount of money he makes on them; it’s crazy. But right now, to succeed within this top 5, you’ve got to focus on your training,” Welch explained to Submission Radio.
“Being creative on Instagram, Snapchat, and YouTube while worrying about your posts and deliverables takes up more energy than you think. Your mind is preoccupied with all of this,” he added.
O’Malley recently lost the 135-pound championship to Merab Dvalishvili at UFC 306 in September. In light of this setback, Welch believes it’s crucial for O’Malley to rid himself of social media distractions to elevate his game.
“Every single person wants you on their podcast or at their party; celebrities and athletes are messaging you to hang out, and it all becomes overwhelming,” Welch noted. “For him to put it all down—Snapchat, Instagram, YouTube—it’s necessary for him to reach the next level.”
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