Eddie Hearn is not convinced about the potential for success of PBC’s Tim Tszyu vs. Keith Thurman event on March 30th in Las Vegas on Amazon Prime Video PPV.
Hearn has doubts about the PPV event, citing the absence of a high-profile fight leading up to the main event. Thurman (30-1, 22 KOs) is 35 years old and has not fought since 2022.
Hearn believes that attracting casual boxing fans to PPV events is challenging nowadays and requires a compelling headliner match. He feels Tszyu (24-0, 17 KOs) is not well-known among casual boxing fans, and Thurman’s inactivity has diminished his star power.
According to Hearn, Tszyu’s management may have miscalculated Thurman’s current appeal, given that he is no longer the prominent figure he was several years ago.
Can Tszyu vs. Thurman attract casual fans?
“The PPV market is very tough right now, so you have to be cautious with your product,” Eddie Hearn commented about the upcoming fight between Tim Tszyu and Keith Thurman. He shared his perspective in an interview with fight hub tv.
Tszyu’s undercard includes the following matches:
- Rolando ‘Laurie’ Romero vs. Isaac ‘Pitbull’ Cruz
- Erislandy Lara vs. Michael Zerafa
- Sebastian Fundora vs. Serhii Bokhachuk
However, these fights may not be sufficient to entice casual boxing fans to purchase the March 30th card on Amazon Prime PPV.
“We’re confident it’s going to be a great night of boxing. But casual PPV fans, who are crucial to engage with, may not be inclined to watch ‘Tim Tszyu vs. Thurman.’ It’s about making the fight as visible as possible,” Hearn added.
Casual boxing fans may not be excited about Tszyu vs. Thurman due to their lack of awareness about the two fighters. While Tszyu has had limited exposure on American television, Thurman’s inactivity has hindered his career.
“They need to offer something captivating, not just any fight. It’s an entertaining night of boxing, but how many buys will it attract? That’s the challenge with PPV at this time,” Hearn expressed.
“We’ve transitioned from the mindset of ‘We won’t do a PPV unless we sell 200,000’ to ‘We’ll do it even if we sell 50,000,'” added Hearn.
