Written by Sean Crose
At 34 years old, Saul “Canelo” Alvarez may not be considered old in the boxing world today. However, he has been a pro fighter since he was 15, with 65 fights in a career nearing two decades. Some may view the red-haired star as past his prime, but legends, even aging ones, have a way of remaining relevant.
Despite concerns over his recent performance and allegations of avoiding tough opponents like David Benavidez, Canelo’s experience against top competition is unparalleled. With victories over names like Floyd Mayweather, Gennady Golovkin, and Sergey Kovalev, he is heavily favored to defend his super middleweight world titles against Edgar Berlanga in Las Vegas this Saturday.
While the Canelo-Berlanga matchup will be on pay-per-view, the event may not draw huge viewership numbers as Berlanga lacks widespread recognition. Nonetheless, Canelo, akin to Mayweather, exclusively participates in pay-per-view bouts, underscoring his elite status in the sport.
Irrespective of the Canelo-Berlanga fight’s outcome, Canelo’s financial success and longevity in boxing can be ascribed to his determination and astute marketing acumen. He is resolute in avoiding the financial pitfalls that have plagued many other fighters who relinquished control of their careers, earning him due respect.
