Joe Hendry recounted the tale of how he persuaded both Kurt Angle and WhatCulture to engage in a match against him. Initially, Angle was booked to compete for ICW against Joe Coffey. Hendry proposed an alternative arrangement to Angle, offering a financial incentive to participate in a match at WhatCulture. Through his negotiation skills, he also convinced WhatCulture to endorse the match by vowing to assume a prominent role afterward. Even though he was not slated to be the top performer initially, Hendry later achieved the status of holding the WCPW Championship at WhatCulture.