TKO President Successfully Convincing Netflix to Add WWE Raw to Streaming Platform

Netflix made a big move in January 2025 by acquiring WWE RAW for over $5 billion, as per TKO President and COO Mark Shapiro. During a recent podcast interview, Shapiro highlighted the challenges of finalizing the deal and commended Netflix executives for their negotiation skills. He also mentioned the possibility of Netflix venturing into live sports content in the future. Shapiro emphasized the intricate and strategic negotiations that transpired before securing WWE RAW for Netflix. This agreement was viewed as a strategic decision by Netflix to attract a larger audience and enrich their content selection.